THE-AXIS Insights

Ideas. Perspectives. Conversations.

Practical thinking on communication, events, storytelling, branding and connected execution.

When Journalism Became More Than Reporting
By Rachel Kalera - Mhango · 2026-08-11

When Journalism Became More Than Reporting

I often say I started my career as a journalist. Looking back, I realise that isn't entirely true. I started as a young, energetic presenter at Malawi Broadcasting Corporation's Radio 2 FM…

Read insight
Why Research Participants Are More Than Numbers
By Rachel Kalera - Mhango · 2026-08-17

Why Research Participants Are More Than Numbers

There is a saying that when you are in Rome, you do what the Romans do. For me, working in science communication meant something similar. I knew scientists conducted research. As a journa…

Read insight