The Missing Link Between Scientists and Society
Good science does not automatically lead to understanding. We can have strong evidence, important discoveries, new technologies and potentially life-changing innovations. But somewhere be…
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THE-AXIS Insights
Practical thinking on communication, events, storytelling, branding and connected execution.
Good science does not automatically lead to understanding. We can have strong evidence, important discoveries, new technologies and potentially life-changing innovations. But somewhere be…
Read insight
At one point in my science communication journey, I thought: If I don't make an effort to ask scientists to simplify their topics and presentations, we are not going to get anywhere. Not …
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